It’s New Year’s Eve, and many party-goers will celebrate by riding in the back of a hired limousine. However, with the end of the Lincoln Town Car, many other cars, including the Cadillac XTS, are looking for ways to enter the livery market.
The Detroit News recently interviewed Gary Kessler, CEO of Cary International, the world’s largest livery company, to get his take on the transition. While Kessler said his fleet is still composed of 85% Lincoln Town Cars, replacing the older models is going to fuel the need for new alternatives.
According to Kessler, “We’re clearly at a watershed event. There isn’t a clear replacement for the Town Car. But the more people who are in this space, the more that is going to raise the bar on the vehicles from which we can choose.”
To be one the choices in the running, General Motors’ Professional Vehicles division is introducing a new livery package for the Cadillac XTS, GM’s new flagship sedan. The Cadillac XTS livery package will offer the Cadillac CUE system for navigation, power inverters for charging and using multiple mobile devices, window shades, and heated rear seats. Instead of paring down the amenities as is typically done for fleet vehicles, the XTS liver package will borrow from the Platinum Edition, leaving drivers and passengers wanting for nothing.
Cadillac spokesperson David Caldwell said, “We do see opportunity for Cadillac to grow in this space, and we’re pursuing it in a way that’s parallel to our overall growth as we elevate and expand our brand. The experience inside a Cadillac will reach the same standard in the livery environment as for an individual retail buyer.”
To see the luxury of the 2013 Cadillac XTS for yourself, visit Don Ledford Automotive Center in Cleveland. Our sales team will happily answer any questions about the XTS and any other Cadillac, including features, pricing and availability. Browse our inventory online, visit our Chattanooga area dealership, or call 423-476-1191 for assistance.
Thank you for a great 2012, and we look forward to serving you in 2013!